oaks social media
During the summer 2024 season, I served as Social Media Coordinator for the Conejo Oaks, a collegiate summer baseball team. I created and scheduled daily content, photographed games, and developed a cohesive brand identity for the team’s platforms
Goals + strategy
Brand identity
Built a consistent, recognizable brand across all platforms.
player highlights
Focused on showcasing athletes for college programs.
platform strategy
Tailored content: TikTok for fun, IG for visuals, X for live updates, YouTube for live streaming games.
the numbers
followers
Followers grew over 45% over the season across platforms.
views
On Instagram, views totaled 1,243,222 with reels, posts, and stories. Over 100,000 accounts reached!
content
100+ TikToks, reels, & graphics created
viral post
With over 110,00 views (IG & TikTok), our Jersey Swap with the player’s rival team’s jersey went the most viral.
interactions
Over 10,500 interactions on just Instagram.
Content
examples
