Cal lutheran baseball
Cal lutheran baseball
As the Social Media Manager for Cal Lutheran Baseball, I designed graphics for both fall ball and the regular season, developing a cohesive visual identity across social platforms. Using my own photography, original creative concepts, and social-first design, I created game-day graphics, promotional content, player features, and other visual content that brought the program’s brand to life and helped grow its digital presence.
Programs used:
Adobe Illustrator & Photoshop
game
graphics
Throughout the season, I tested different approaches to game-day graphics and found that photo-driven designs consistently performed best with the audience. I experimented with layouts, typography, and visual treatments before developing a set of reusable templates to streamline the design process and allow for quicker turnaround during the season. This approach helped maintain a consistent visual identity while creating engaging, timely content for game days.
win
graphics
For win graphics, I wanted to capture the excitement of the moment by pairing the final score with a celebratory photo from the game. I experimented with different photo selections and layouts to find a style that felt energetic while keeping the result easy to read. I then developed a reusable template to make creating and posting win graphics faster throughout the season while maintaining a
consistent look.
other supporting graphics
