california
collegiate
league
California
Collegiate
league
As the Marketing & Content Intern for the California Collegiate League, California’s premier collegiate summer baseball league, I oversaw
league-wide graphic design, photography standards and workflows, and live game coverage. My role included developing visual content, managing content processes across teams, and helping tell the stories of players and organizations through digital media and real-time coverage throughout the season.
Graphics created on Adobe Photoshop and Illustrator
sketches
Every graphic starts with an idea. I typically begin my design process by sketching concepts in Procreate on my iPad or with pen and paper. These early drafts help me experiment with composition, typography, and creative direction before building the final design.
For this internship, I also had limited access to photography, which challenged me to think creatively about how to build engaging graphics without relying on photos. I focused on typography, composition, color, and graphic elements to create designs that could stand on their own. Below are some of those initial sketches, as well as
in-program wireframes, showing how each concept developed from idea to final design.
My work is rooted in creating clear, engaging, and purposeful visual content built for social media. I design with the platform and audience in mind, using strong typography, composition, and visual storytelling to capture attention and communicate quickly. Below are examples of social-first graphics designed to drive engagement, strengthen brand identity, and bring content to life across digital platforms.
finals
Social Media
Beyond social media, I created web, print, and administrative materials that supported the California Collegiate League's branding and daily operations. Whether designing website graphics, promotional pieces, or internal resources, each project balanced visual consistency with functionality to improve communication across the league.
finals
Web & Admin
