california collegiate league
As the Marketing & Content Intern for the California Collegiate League, California’s premier collegiate summer baseball league, I oversee league-wide graphic design, photography standards and workflows, and live game coverage. My role includes developing visual content, managing content processes across teams, and helping tell the stories of players and organizations through digital media and real-time coverage throughout the season.
Graphics created on Adobe Photoshop and Illustrator
sketches
Every graphic starts with an idea. I typically begin my design process by sketching concepts in Procreate on my iPad or with pen and paper. These early drafts help me experiment with composition, typography, and creative direction before building the final design. Below are some of those sketches as well as in-program wire frames.
finals
From website graphics and social media content to branding systems and standard operating procedures, my work is rooted in creating clear, engaging, and purposeful visual communication. Each project is designed with strategy in mind. Driving engagement, strengthening a brand, or improving internal processes. Below are examples of finished projects that showcase the range of my design and content work.
