Cal Lutheran baseball
social media

Managed and created social media content for Cal Lutheran Baseball, focusing on real-time game coverage, player storytelling, and engaging visual content throughout the season.

roles +
responsibility

content creation

Created graphics, photography, and video content that brought the team’s identity to life across social media (Instagram and X). Focused on capturing game intensity, team culture, and athlete personality while maintaining a consistent and engaging visual style.

Brand identity

Helped shape the online identity of the program by creating content that emphasized team culture, competitiveness, and personality, making the account more than just a source for scores.

game day coverage

Led real-time social media coverage during games, delivering timely updates, score graphics, and key moments. Focused on creating an engaging experience for fans who couldn’t attend, while maintaining the energy and momentum of the game online.

caption writing + voice

Wrote captions that balanced humor, hype, and storytelling to reflect the team’s personality. Focused on increasing engagement while making the account feel authentic and relatable rather than overly institutional.

content strategy

Planned and organized content around game schedules, series, and key events. Ensured a consistent posting rhythm while adapting in real-time to game outcomes and team moments.