Cal Lutheran social media
Currently, I serve as the Social Media Manager for Cal Lutheran University’s Baseball program. I create and scheduled content, photograph games, and developed a cohesive brand identity for the team’s platforms
Goals + strategy
Brand identity
Built a consistent, recognizable brand across all platforms.
player highlights
Focused on showcasing athletes for families, fans, & student-athletes alike.
platform strategy
Tailored content: TikTok for fun, IG for visuals, and X for live updates.
Content
examples
