California Collegiate League
Social Media
During my internship with the California Collegiate League, I created and published real-time content across the league's social media channels throughout the 2026 season and playoffs. My role centered on live game coverage, designing social-first graphics, and delivering timely updates that kept fans engaged from first pitch through the championship series. Working in a fast-paced environment, I balanced live content creation with maintaining a consistent visual identity across every post. In addition to producing live social content and graphics, I developed the league's game coverage planning system, helping coordinate assignments and strategically distribute content resources throughout the season and playoffs.
Graphics created on Adobe Photoshop and Illustrator, Content edited on CapCut and Instagram Edits
live game
coverage
Throughout each game, I provided live coverage by posting highlight clips, photography, score updates, milestone moments, and breaking news as the action unfolded. This required quick decision-making, efficient editing, and adapting content based on the biggest moments of each game.
social graphics
I designed graphics that supported every stage of the season, from regular season matchups to postseason coverage. Each graphic was created with social engagement and brand consistency in mind while allowing fans to quickly consume important information.
Real-Time Content Strategy
Covering multiple games each week required balancing speed, organization, and strategic planning. To support consistent league-wide coverage, I developed a game assignment tracker that organized schedules, monitored team coverage throughout the season, and identified marquee matchups, rivalry games, and key postseason contests for priority coverage. This system helped ensure every team received fair exposure while maximizing engagement opportunities around high-interest games. During live events, I created and published graphics, highlight clips, score updates, and photography within minutes of key moments, allowing fans to follow the action in real time without sacrificing brand consistency or quality.
numbers
50+ games covered 2.7M+ views
+939 follower growth 40K+ total interactions 212K+ accounts reached
Beyond creating content, I helped establish workflows for photographers and videographers, coordinated media submissions from multiple ballparks, and ensured assets were delivered quickly to support league-wide social coverage.